PARTNERING WITH MOLSON COORS AND SKY SPORTS TO BRING A SPARKLING TV DISCOUNT TO PUBS
Westons Cider, the UK’s leading authentic cider maker, is partnering with Molson Coors and Sky Sports to offer pubs savings of up to 50% on their Sky Sports subscription.
The discount will be available to all outlets which ensure the bar is fully stocked with draught brands from Molson Coors or its selected partner brands, now including Westons’ Stowford Press & Stowford Press Mixed Berries.
Stowford Press is already firmly established as the must-stock cider for sports fans. In fact, Stowford Press drinkers are more interested in sport than drinkers of any other cider1 and we also know they follow more of the sports broadcast on Sky Sports than other cider drinkers too, from cricket and rugby to golf and Formula 1.
This summer we’ve already seen how important the live sport occasion is for pubs when it comes to driving footfall. Big sporting events like The Euros have encouraged sports fans from all over the UK to head to their local and enjoy a game or two, pint in hand.
For cider drinkers, though, the quality of the in-outlet experience is incredibly important – and they’re prepared to pay more for this2. This means there’s clear opportunity for premium mainstream ciders, like Stowford Press.
By stocking Stowford Press, outlets can add value to their cider sales due to the slightly higher price point justified by its premium mainstream positioning. This equates to almost 50 pence more per pint than some of its mainstream draught cider competitors.
Interested in stocking Stowford Press please complete your details, including full address & postcode and we’ll be in touch.
For more information on the Molson Coors Sky Sports partnership please contact www.yourgamechanger.co.uk
1 Savanta Brandvue Drinks Consumer Panel April 2021
2 47% of cider sport watching drinkers think it’s worth paying extra in outlet for a quality experience. Kantar Alcovision.
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