Old Rosie's had a lick of paint and we're chuffed to bits.
By upgrading some components, polishing the shiny bits and giving her a lick of paint we have made sure Old Rosie is firing on all cylinders with a stunning presence on shelf and in the bar. The new steam cloud motif serves to anchor Old Rosie cloudy cider to the original inspiration of our steam roller.
The colour palate of burnt orange, sunset yellow and deep red evokes a time for relaxation and indulgence as well as underpinning the rural Herefordshire provenance of our fantastic cloudy cider.
We officially launched Old Rosie’s new look in August at our ‘Breakfast with Rosie’ event just hours before the doors to The Great British Beer Festival opened. Our guests enjoyed a live painting performance by Bristol-based artist, Dan Kitchener. Dan, whose work was seen at the Queen’s Diamond Jubilee, painted a live version of Old Rosie’s new look which now takes pride of place in our heritage centre here at Westons Cider Mill.
The juicy breakfast sausages made with Old Rosie cider proved the ideal start to The Great British Beer Festival, where approximately 2500 pints of Westons Cider were enjoyed over the 5 days. Indeed, unveiling Old Rosie’s new look at The Great British Beer Festival was received very positively with key engagement with press and customer contacts as well as thousands of great responses from discerning CAMRA members!