Westons has launched an exciting new consumer campaign ‘Have you tried it Yeti?’. Designed for the on trade, this novel and innovative campaign will encourage consumers to join in the fun and excitement of hunting for the mythical Yeti beast, whilst supporting the increasingly popular Westons Premium Cider with Cider Ice brand.

Driven by instant win game cards, consumers will have the opportunity when purchasing Cider Ice, to instantly win Yeti flip-flops or be entered into the FREE prize draw to win one of 20 Westons branded Husky fridges.

Designed to assist outlets to increase sales and encourage consumer trial and loyalty, the campaign is supported by a striking POS kit consisting of; Yeti flip flops, instant win game cards, promotional pump clips, table talkers, drip mats and Yeti arm posters.

Already capturing the attention of the on trade, this premium, destination cider builds on the growth of "Extra Cold" beverages and is designed to reinvigorate the imagination of "over ice" consumers.

"This campaign will really help to drive sales of this product, which is just pure cider topped with frozen cider NOT frozen water" said Roger Jackson, Westons Commercial Director.  "This means that there is no question of dilution to lessen the flavour and no oversized glassware is needed to serve it.  Like other Westons products, it is well matured to deliver a rich, smooth taste bursting with natural apple flavour and is a really exciting addition to our range."

Available exclusively through Westons, this contemporary refreshing cider is cold filtered to ensure a clear, bright amber appearance. Westons Premium Cider is dispensed carbonated through an innovative Cider ICE system. Served, using a two part pour, initially extra cold cider is dispensed which it is then topped with a Cider ICE head to gain maximum refreshment and mouth feel.

ENDS