Westons Old Rosie cloudy Scrumpy cider has taken on a fresh new look for its spring 09 relaunch.  The label still retains the image of the 1921 Aveling Porter Steam Engine that the company bought in 1982 but it now has a much more striking presence.

"The changes have been evolutionary, not revolutionary, as it was important to maintain product recognition whilst updating the brand's appearance," said Roger Jackson, Westons Commercial Director.  "We are all having to work harder to get our products noticed on the shelf in the current climate and the new look of Old Rosie does just that."

But whilst the brand has a fresh new appearance, the cider reassuringly remains the same high quality that was first launched as a draught product back in 1988. A popular, traditional cider, Old Rosie is allowed to settle out naturally after fermentation resulting in a truly old fashioned, full flavoured, appley, cloudy Scrumpy, with a well balanced medium dry character.

The product is also being launched in an innovative new lighter 500ml bottle that, like the 330ml bottle in the same range, contains the light, crisp and dry lightly carbonated version of the popular cloudy Scrumpy cider.

The new bottle shape, which is bespoke and unique to Westons, is being used across the 500ml range.  This will help to encourage cross range selling through increased recognition of the Westons brand.

ENDS