We are proud to reveal our new look for our organic cider, Wyld Wood. With more colour, personality and clarity we really hope you like the new look as much as we do!
When we were repackaging, we noticed we had 3 different ABVs across the Wyld Wood range which was rather confusing. So, after extensive consumer research across the country, and taking into account our obligations to the government’s Responsibility Deal, we took the decision to go for 6% ABV across the range. This harmonisation, means all our different Wyld Wood variants (bottles, bag in boxes, perry) are consistent. We have carried out taste testing (it's a hard job, but someone's got to do it!) and are pleased to say that this reduction to 6% ABV delivers a great tasting cider.
To celebrate our new look, we will be taking Wyld Wood to Jamie Oliver's Big Feastival festival in the summer. See you in a sunny Cotswolds field very soon!
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