Westons is launching "Chillometer", an exciting consumer campaign, for the on trade this month (June) to support its fast growing Westons Premium Cider with Cider ICE brand. The promotion, which Westons considers its most innovative on trade campaign yet, is designed to help participating outlets to increase sales, whilst building the brand and encouraging consumer trial and loyalty.

This fun mechanic is driven by a new print style using thermochromic ink.  Game cards are placed against the consumers iced glass to reveal whether they have won a free pint of Westons Premium Cider with Cider ICE.

The promotion will be supported by a free keg of product and a visibility POS kit consisting of ½ A2 column posters, A3 posters, dripmats and t-shirts for bar staff.

Already capturing the attention of the on trade, this premium, destination cider builds on the growth of "Extra Cold" beverages and is designed to reinvigorate the imagination of "over ice" consumers.

"This campaign will really help to drive sales of this product, which is just pure cider topped with frozen cider NOT frozen water" said Roger Jackson, Westons Commercial Director.  "This means that there is no question of dilution to lessen the flavour and no oversized glassware is needed to serve it.  Like other Westons products, it is well matured to deliver a rich, smooth taste bursting with natural apple flavour and is a really exciting addition to our range."

Available exclusively through Westons, this contemporary refreshing cider is cold filtered to ensure a clear, bright amber appearance. Westons Premium Cider is dispensed carbonated through an innovative Cider ICE system. Served, using a two part pour, initially extra cold cider is dispensed which it is then topped with a Cider ICE head to gain maximum refreshment and mouth feel.

ENDS