Following an extremely successful trial in the South West, Westons Cider has just launched nationally a new and exciting extension to the premium cider category, Westons Premium Cider with Cider Ice.

Already capturing the attention of the on trade, this premium, destination cider builds on the growth of "Extra Cold" beverages and is designed to reinvigorate the imagination of "over ice" consumers.

Available exclusively through Westons, this contemporary, refreshing cider is carbonated to ensure maximum refreshment and dispensed through an exciting Cider ICE system.  Initially cold filtered to ensure a bright and juicy appearance, it is then topped with a Cider ICE head to gain maximum mouth feel and thirst quench.

"This product has NO added water, just pure Cider ICE" said Roger Jackson, Westons Commercial Director.  "This means that there is no risk of dilution to lessen the flavour and no oversized glassware is needed to serve it.  Like other Westons products, it is well matured to deliver a rich, smooth taste bursting with natural apple flavour and is a really exciting addition to our range."

To find out more information about this product and dispense system, call Helen McIlveen at Westons Cider on 01531 660123.