A Refreshing New Look for Stowford Press.
Now Third Largest Draught Cider
After a hugely successful past few years, quality cider brand Stowford Press, which has outperformed other major cider brands to become the third largest draught cider*, is re-launching with a brand new look from April 2011.
The new-look Stowford Press will have a more contemporary and premium appearance designed for the refreshing and tasty cider to appeal to a broader audience, whilst maintaining a sense of quality, heritage and tradition.
Stowford Press has built its popularity and reputation on taste and quality and positions itself as a more ‘premium’ mainstream draught cider. The cider is sold in over 8000 pubs and out-sells Magners Original, Bulmers Original and Gaymers on draught.
Stowford Press’ rapidly growing customer base is loyal, with research revealing its average customer visits the pub 1-2 times per week and chooses to drink the ‘sociable’ Stowford Press all night. Trial and distribution have been key to the success of the brand and further customer research has shown Stowford Press as a ‘discovery’ cider, which soon develops loyalty.
Stowford Press is made by Westons Cider, the award-winning independent family-run cider producer based in Much Marcle, Herefordshire. Westons Cider has been producing quality cider since 1880 and is now a major cider supplier in the UK and the fourth largest cider producer*. Stowford Press is the company’s biggest selling cider brand, with its premium ciders, including its Premium Organic and Henry Weston brands also in rapid growth.
Stowford Press is an honest and down-to-earth every day cider. Medium dry and slowly matured to develop a light, bitter sweet cider with a fruity character. Lightly sparkling with a ripe, fresh aroma bursting with apples. The new look Stowford Press will be strongly supported in pubs with re-branded glassware, new branded bar staff uniforms and premium up-weight point-of-sale.
Roger Jackson, Commercial Director, Westons Cider says “Stowford Press has shown amazing strength and growth in the cider market over the past few years and with it reaching the number three spot in draught ciders, we felt the brand needed a more contemporary look to appeal to its new broader customer-base.”
* CGA Strategy, MAT Dec 2010
